Whatsapp is an app who sends Good Morning to Sun and Good Night to Moon. You will get good morning messages before you will wake up and good night message even when you are sleeping.
Come on, it’s a fact we all have people on wats app who will send day in day out messages through Whatsapp and you always feel connected through this one app.
Just imagine how much wonder it can do for your business? If you own a business or want to start a business it’s a crucial app for you. Let’s us read more about the business version of wat’s app call WhatsApp business. How it is different than normal business and why you should use it for your business or brand.
Whatsapp business offers some unique features and some of them are listed below and they can prove to be beneficial for your business:
- You can create a profile for your business in WhatsApp business. In normal WhatsApp, you can just give your name, picture, and a status BUT with WhatsApp business, you can tell your website address, physical address, type of business, what you offer and your business hours. If you have been running a business for a good amount of time, you know these things are important.
- You can label your chats as shown in the given image so that you can differentiate between various chat threads. It makes it easier for you whenever you want to send a message to one particular group.
- You can create an away message for the people who message you when you can’t answer. Obviously, you cannot be awake 24 hours being a human you also need rest and cannot reply instantly for all messages. In Whatsapp business, you have the option to create an away message for your clients or customers.
- You can create greeting messages. This message will be sent to people who first time message you OR after 14 days without chatting with you. If somebody is your new customer or just making any query they will receive a greeting from your business or customers who are messaging you after 14 days. Isn’t it great? Whatsapp is helping you in maintaining your business relations.
- You can also create quick replies that you can use to send some frequent message like if you run a restaurant and people ask you about your menu. Or you are a gym and people want to know the features and facilities of your gym. You can also create a thank you message for people who confirm their order or send payment.
- This is the biggest one. You can use a landline number to use WhatsApp business if, you still have one. Obviously, you will not receive a confirmation SMS but you can ask for a verification code call. So those old businesses who use landline number as their primary number can also use this facility.
- According to some sources, Whatsapp is said to be launching payment service within WhatsApp so the combination of WhatsApp business and WhatsApp payment can give serious competition to Paytm. You can send and receive payments successfully on your mobile in minutes. People may or may not have Paytm account but everybody uses Whatsapp so it will be a friendly app at your service.
- Whatsapp business is only available for Android devices so that’s a bummer for iPhone users but, since it’s easy to find cheap and good quality android phones, you can simply buy a phone just for WhatsApp business and you can even use your phone number on that.
- About the mobile number, you can create only one profile either normal version of WhatsApp OR WhatsApp business with the same number so you probably need to get a separate number for WhatsApp business which is a good thing and bad thing as well. You need to keep two number to avail the benefits of WhatsApp business.
- There is one little thing about Whatsapp business that only one device can be registered with one number, if you are a big business or company and you want to let more than one employee handle the WhatsApp conversations for you, you are out of luck. This is the biggest pain point of WhatsApp business as of now and I hope WhatsApp will resolve it in the future. Though you can buy multiple numbers for the group of the member to use and pass them to your customers, clients and other people.
So these are few features of Whatsapp business, hope you are going to use them for your business advertising and marketing. Indian businesses can gain a lot from this user-friendly app which takes minutes to install and set-up.