Google My Business is not a name that you would find in everyday conversation. Its more important and useful for local businesses than any other business listing websites like zomato or swiggy because it shows the results directly on the search page AND on top of other website results. No one needs to install any app or visit any website to see these results so they are available even on the slowest connection. And one benefit that no other service can offer is … its Google’s own service and since Google dominates the smartphone market by a bigger margin in India, its a sin to not focus on your Google My Business listing.
Coming up in this article:
- Why is Google My Business important for local businesses in India?
- How to add your business to Google My Business in 5 minutes.
- How to verify your business after a successful listing.
- Important Dos and Donts.
Whether you are searching for a product or service, Google My Business results come only second to paid ads on the search result page so even if you don’t have a website or a website that has not been updated in last 5 years, you will still utilize the online traffic for your business.
It must have happened to you too. You will search for some product or services and will choose anyone from the list Google has shown you. But have you ever thought how these names of shops or services appear on this list? Google always provide a list of websites so why this list is appearing in your search results and from where it comes from?
Google My Business is like that relative whom you know by face but doesn’t remember his name.
Whether you are a start-up business or an old established one Google my business is very important to you.
Whatever product or service you will search this results will appear on the top of any website. So you don’t need any website for this. No need to pay for any ads to come on top of this list.
So let’s add your business to this list to get more customers than your competitors.
It will be a step by step guide so that you can list your business in Google my business listing and get more customers every day.
So first we will open our favorite browser (chrome, opera, firefox, safari, or internet explorer). Now type google.com/business in the address bar. Now you will see a big green “Start Now” button hit it right away to get started.
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Now fill your details here. First, enter the name of your business, click next,
Enter the name of your country obviously India. Your business address, city, pin code,
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If you want to add any landmark or if your address too long for one line, click on this “add line” text link and add your complete address here. It will help Google in detecting your exact location.
Now let’s look at the other options.
If you provide services to your customers and usually visit them at their home or office you can click this box given on this screen. Like food delivery restaurants they must click this box.
If you don’t want others to see your address for any reason, check this box and click next.
Now Google will see if your business is already listed here, click “this doesn’t match” and click next.
Now Google will try to locate the business address you provided previously you can scroll this red pin and adjust it according to your location. Make sure this location is accurate so that customers can find you easily. Now click on next button to move forward.
Now here you will get two options if you deliver within few kilometers from your location like if you own a restaurant and can deliver in your nearby area click on this button and type the maximum number of kilometers you can deliver. If you can deliver in the whole city or state click here and move to the next step.
Now here comes the most important step you will select the category of your business. This must be correct and accurate to serve most of your customers. Let me give you a small example. If you own a multi-cuisine restaurant but you are popular for Chinese food or north Indian food select north Indian restaurant or Chinese restaurant so that people can search you easily and their search terms will be more related to your business listing. Google will give preference to that business who provide accurate information and use most related keywords and present their business accurately. Click next.
Add your mobile number here, or add your business phone number which you use for business communications. If you have any website you can also add its link here. Now click next…
and click continue.
Now will Google will verify your address. For verification, it will send a code through courier on the address you provided above. Now click on this mail button and wait for 7 to 10 days.
See you can float above your competitors within just 12 steps. It was not at all difficult all you have to do is fill the details of your business and wait for 7-10 days for the verification process. After receiving your code sent by Google go to the Google.com/business again and make sure to log in with the same account you used for listing.
Click on verify now button and enter your code and you are all set. Your business name will come in google search results whenever somebody will search for it.
Be ready to welcome new customers without making a hole in your pocket. Neither a website nor any huge advertisement a simple business listing without any cost.