Local Business Struggles with GMB Views
Local Business Struggles with GMB Views, ClickLocal Digital Transforms Listing into Lead Magnet
The Challenge
A local service-based business, despite a healthy number of views on their Google My Business (GMB) profile, was experiencing a concerning lack of conversions. Calls and in-person visits were frustratingly low, indicating a disconnection between visibility and customer action.
The Diagnosis
ClickLocal Digital’s experts audited the business’s GMB presence, identifying several key shortcomings:
Incomplete Profile:
Crucial elements of the GMB listing were either missing or filled with thin content. This included business hours, service descriptions, and compelling photos.
Keyword Neglect:
There was a lack of relevant keywords throughout the profile, limiting the business's ability to appear in targeted searches for the services it offered.
Missed Opportunities for Engagement:
The business wasn't actively responding to customer reviews or utilizing GMB's features like Posts and Q&A, both of which boost visibility and trust.
Table of Contents
The Solution
- Profile Completion: The GMB listing was transformed into a comprehensive resource. Service descriptions were meticulously crafted, hours of operation were clearly stated, and high-quality photos showcased the business's expertise.
- Keyword Infusion: Relevant local keywords were organically integrated into the profile, increasing the likelihood of the business appearing in searches like "[service type] near me."
- Engagement Focus: Implementing a review response plan, creating regular GMB Posts to highlight promotions and services, and answering customer questions – demonstrating an eagerness to connect.
The Results
1
Call Volume Spike:
2
Boosted Foot Traffic:
3
Measurable ROI
Technical Insights
- A complete GMB profile is not just about filling in boxes; it's about providing potential customers with the information they need to make an informed decision and feel confident contacting you.
- Strategic keyword placement is critical. Keywords shouldn't feel forced, but woven naturally into the profile to signal relevance to Google's algorithms.
- Engagement builds trust. Proactive review management and utilizing GMB's communication features tell customers and Google that the business is active and invested.
ClickLocal Digital truly understood how to turn our GMB listing into a lead generation machine. Their attention to detail and focus on customer engagement made all the difference. We're no longer just getting views – we're getting paying customers.
