Multi-Location Clinic Chain Regains Search Visibility
Multi-Location Clinic Chain Regains Search Visibility After Widespread GMB Suspensions The Challenge
The Diagnosis
Team Amit Tiwari’s local SEO experts conducted a thorough investigation, revealing several critical issues:
NAP Inconsistency:
Due to rapid expansion, inconsistent Name, Address, and Phone Number (NAP) information had crept into various online directories, the chain's website, and individual GMB listings.
Incorrect Service Area Settings:
Some GMB listings had service areas that extended far beyond their actual reach, leading to reports from Google users and potential algorithmic flags.
Recent Website Redesign:
The website redesign migrated location-specific information into a less structured format, causing issues with search engine indexing and local result matching.
Table of Contents
The Solution
Team Amit Tiwari worked with the clinic chain to implement a comprehensive corrective plan:
- NAP Standardization: Established a central data source for accurate NAP information and systematically updated all online citations, directories, and the website with absolute consistency.
- Service Area Correction: Revised GMB listings to accurately reflect the geographic regions each clinic served, avoiding overreaching service area definitions.
- Website Restructuring: Collaborated with the clinic's web developers to reinstate dedicated, easily crawlable location pages with structured NAP data markup (e.g., Schema.org).
- Reconsideration Requests: Submitted detailed requests to Google for each affected listing, highlighting the corrective measures, chain's legitimacy, and patient service history.
- GMB Profile Optimization: Enhanced all GMB profiles with location-specific keywords, high-quality photos, updated clinic hours, relevant service descriptions, and active patient review management.
The Results
1
Reinstatement Success
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Multi-Location Visibility Boost:
The clinic chain regained prominent placement across multiple local “map pack” results and organic local searches.
3
Lead Generation Surge:
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Improved Patient Experience:
Technical Insights
- Multi-location businesses must prioritize absolute NAP consistency across all online channels for optimal local SEO performance.
- Incorrect GMB service area settings can lead to suspensions and decreased visibility, even for legitimate businesses.
- Websites for multi-location businesses need structured data and clear location pages to optimize local search indexing.
“The widespread suspensions of our GMB listings were a huge setback. Team Amit Tiwari's deep understanding of local SEO not only restored our listings but helped streamline our digital presence for each clinic location."
