What is the difference between your fan page and any other fan page brands like Paytm or bookmyshow.com? Now please don’t say that they have thousands of followers and you have very few. Let’s take a look at few branded pages…
It’s all about the marketing of the Facebook Fan page. There is no magic of course.
Today, in this blog post you will read more about how you can manage your Facebook Fan page professionally and how you can turn your fans into your customers.
I am going to share the secret of getting more customers or making more sales through your Facebook Fan page in 5 crucial steps so don’t leave the page without reading them or else your competitors will gain from it.
Okay first let’s look at some national and international fan pages.
Every visitor will first see the “cover image” of any fan page. Now, this is the face of your fan page. But like our faces, this cover image is not fixed and you can change it according to your business. Millions of people are using Facebook from different devices like computer, laptop, tablet, iPad, iPhone, and phone from many other brands. The layout of your fan page will change according to the device and so is your cover image.
In professional pages, this cover image will look perfect according to the device and it will also retain the CTA.
Okay I understand, so you are feeling confused what is CTA?
CTA is a common word in advertising which means “Call to Action”. Anywhere with a specific button or through any graphic, or at the end of the video, we want our viewers to take some action. Whether it’s for buying something, or to make a call, or to book a table or appointment or any other thing whatever action you want your viewers to take is your call to action. This is the most important term for marketing, so ask yourself what you want your viewers to do when they are on your fan page and put that in your cover image in clear words.
Spend some time on your cover image and emphasis on your CTA while choosing a cover image for your fan page. Let’s us look at some of the good examples of cover images below.
Use your posts to show your business images or to provide any updates regarding your business, but use your cover image for your CTA.
You can put them in the red border like this as shown in this given image. Here is the link to download this.
This is the first and most important part for your fan page so make it right to bag more benefits out of it.
Here comes the next significant thing about your Facebook fan page your profile picture. Your profile picture should be enough clear and visible so that people can recognize your business or your brand from any device. If you have any logo use that logo as your profile picture.
Do not change it so frequently let people remember your profile picture, let them recognize your business or brand with this image. When they will be habitual of your profile picture, they will become habitual of it which is a good sign for any business. You can change your cover image according to the season, discounts or any other thing, but profile picture should remain the same for a long time.
Post at Regular Intervals
If you will make 10 posts a day and nothing for the next 3 days is not a good way to communicate with your fans. When they see 10 posts in one day and nothing for the next few days they will start missing you.
If you are posting relevant content they would want to see more from you at frequent intervals. Make a schedule for your posts at the same time every day. Try to make it in your busiest business hours, not in your free time. Because in your business hours people who are looking for your services will search for you. I know this looks difficult because how can you update the Facebook post when you are handling your present clients. But, this is the best time to get the attention of other prospects which are searching for your services.
I will explain it through an example here. If you own a gym and morning and evening hours are your busiest hours of the day. It is the best time to post your new offers, discounts or other qualities of your gym to pull more crowd. It looks easy to post at night when you are free or in the afternoon when your gym is closed, but that post may become irrelevant.
Engage with your fans
This looks like the obvious trick, but people love when Fan page administrators reply them or acknowledge their comments.
Whether it’s a positive comment or negative one it is substantial to reply your fans. They feel considerable and connect with your brand. Because Facebook is a place to interact with people.
Last but not the least, don’t use lots of text in one small graphic, that won’t convey your message promptly.
Use multiple graphics if you have a lot to say. Text written in small images makes it difficult for viewers to read and eventually they may skip reading it at all. Which you don’t want. Use relevant hashtags but don’t overdo it. Use friendly content that is relevant to your business or at least has some context to it.
Use these tips in your Facebook Fan page and grab the attention of your viewers. Use these techniques to convince them to use your products or services. Let us know your experience in the comment below.