Is Your Website Helping Your Competitor?
So imagine that you want to buy a pair of shoes and you go to a nice store.
But as soon as you enter the store, you see that all of the shelves of the store are empty. There are no shoes on display.
So you ask the store manager about it and he takes 10 minutes to bring out few shoes. You really need a nice pair today so you pick one.
But it doesn’t have a price tag.
You ask the store manager again and he takes 15 minutes to find out the price and tells you that their payment system isn’t working so you have to come back tomorrow.
You won’t come tomorrow to this store. You will go to some other store.
And that’s how your website helps your competitor.
The 1,999 Rs website creators don’t study your business. They don’t even try to figure out what is your business’s requirements, strengths and weaknesses.
A business website must have clear vision, purpose, and strategy.
It must have a clear mention of its products/services, business model, availability of services/products, mention of the price range, and call to action.
You should also make sure that users can have a clear way to contact you easily.
Nowadays more than 73% traffic for small and medium businesses comes from mobile so you have to again make sure that your website is mobile friendly.
This raises a question. What is a mobile-friendly website?
Let me show you an example of the official website of the government of India on desktop, tablet, and mobile.
You can see in these images that images, text, and menus fit perfectly on each device.
But these are not 3 different websites. This is called responsive design and it makes the experience of your visitors pleasant which means profit for you.
This is a good news for everyone because mobile users tend to convert into customers better than desktop users.
But, almost 80% websites of small & medium businesses of India are NOT mobile friendly.
What do we mean by a mobile-friendly website?
You obviously know that mobile screens are small and your finger’s tap is thicker than a desktop mouse’s click.
A mobile-friendly website must have these qualities;
- Responsive design that fits on all devices automatically.
- Easy to read font which is also part of the responsive design but you have to verify that the font size is good enough for your target audience. An eye-glass company’s website should not use a light gray small font which is tougher to read.
- A well-researched flow of actions to follow for visitors so that they can find the information that you want them to find in order to maximize your sales.
- Basic contact information must be available without too many efforts. Sometimes just a website is not enough and client wants to talk to you directly. You should let user contact you with the minimum number of clicks.
- Your website must be fast! This is crucial because mobile network in our country can be tiresome in even posh areas of your city. If your website takes too long to load on your visitor’s mobile phone then everything is useless.
So this was the technical part of the modern website design and it affects the viewers’ experience but is it everything that matters?
As a business owner, you have to think what are 3 most important things you want to show your customers first. I can tell you how I structure the websites first.
- I want the viewers to know my name and remember it. So I use simple and easy to remember logo. You can see on this website too that I am using just simple text as a logo. It’s clean and very easy to remember.
- I want them to know what I am offering. If you have a sale on any item, you should tell about that on the front page. Do Not use unnecessary slideshows and image gallery unless you’re a photographer or some other business that focuses on pictures. Slideshows were a thing in the first decade of 21st century.
- If a viewer doesn’t buy (take the action you want) then you would at least want him to have your business card. Right? So how do you do that on a website? You have to use exit-intent popups. These popups appear when someone wants to exit from your website. They ask a viewer to give their name and email ID so that you can contact them in future with your offers. Please remember to give something useful in return for this information. This can be a useful research, report or some coupon on next purchase.