Website Climbs Search Rankings
Website Climbs Search Rankings with ClickLocal's Comprehensive SEO Strategies
The Challenge
An established business with a well-designed website was struggling with limited visibility in search engine results. Despite investing in web design and content creation, the website was not attracting the desired level of organic search traffic and was consequently missing out on potential leads.
The Diagnosis
ClickLocal’s SEO experts conducted a thorough website audit, identifying the core issues hindering performance:
Thin Content:
While the website contained basic information, it lacked in-depth, informative content that would signal relevance and authority to search engines.
Missed Keyword Opportunities:
The existing content lacked the strategic integration of keywords that potential customers were actively searching for.
Technical SEO Oversights:
The website's structure and code had several inefficiencies such as slow loading speeds, missing image alt tags, and broken internal links. These technical obstacles hampered search engine crawlers from properly indexing the website.
Table of Contents
The Solution
- Content Enrichment: Developed high-quality blog posts, resource guides, and expanded service pages. This content was carefully infused with relevant keywords, answering search queries, and establishing the business as a topical expert.
- Competitor Analysis: Examined the strategies of top-performing competitors to identify additional keyword opportunities and content gaps that could be leveraged.
- Technical Optimization: Cleaned up broken links, optimized images to improve site speed, created descriptive meta tags, and enhanced overall site structure for crawlability.
The Results
1
Search Ranking Improvements:
The website achieved significant first-page rankings for key industry terms and saw a general boost for a broad range of relevant search queries.
2
Organic Traffic Surge:
3
Lead Generation Growth:
Technical Insights
- In-depth content is crucial for search engines to understand your website's focus and value. This goes beyond thin product descriptions and requires demonstrating expertise.
- Competitor analysis provides benchmarks for success and reveals gaps in your own SEO strategy that can be turned into opportunities.
- Technical SEO is essential for user experience and allows search engines to easily understand and categorize your website. Neglecting these factors will severely limit the impact of even the best content.
"ClickLocal made SEO accessible to our team. They explained the issues, the strategy, and the measurable results. We're no longer just hoping to be found online– now we have a proven plan for visibility and growth."
