Your 404 Page Belongs to the Framework
A branded 404 page sat unused in the web root while every missing URL got the JavaScript framework's default error. The cause was one nginx fall-through, and the fix is four lines.
GuideTwo Ways a Mac Breaks a Linux Deploy
I shipped a static site from a Mac to an Ubuntu server and got nineteen junk files and a batch of 403s. Both faults came from the Mac, and both are two…
GuideCompetition Research With a Crawler and a Keyword API
Crawl a competitor with Screaming Frog, pull its ranking keywords from DataForSEO, join the two, and find which page templates carry its search traffic.
GuideThe Shopify SEO Issues That Ship by Default
Every Shopify store opens with the same set of SEO issues on day one. Some you fix, some you configure around, and three you accept because the platform will not move.
GuideWhy Your Let’s Encrypt Certificate Expired With Auto-Renew On
A server-level redirect in nginx broke every certbot renewal for months, and the fix is four lines of config plus a two-line deploy hook.
GuideGetting Past Search Console’s 16-Month Wall
Set up the Search Console bulk export and the GA4 link into BigQuery so search history survives past 16 months and query rows are no longer capped at 1,000.
GuideTesting a Page the Way Googlebot Smartphone Does
DevTools emulation is a costume, not a phone. This is the test sequence that shows what the mobile crawler is actually served, using curl, a real device and Search Console.
GuideMulti-Branch Schema Without Eight Separate Identities
How I replaced nine conflicting Organization blocks on a childcare group's site with one entity graph, declared once and referenced by @id everywhere else.