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Reports.

Original data I collected, with the method, the script and the raw results published alongside. Each carries a PDF.

Report

How Much of the Page Does Googlebot Get

I rendered 100 Indian IT services homepages the way a crawler does, with no scroll and no touch. On the median site, 29 percent of the words were invisible at first paint.…

· 7 min read Report

Expired Certificates on Small Indian Websites

I scanned 500 long-tail Indian domains expecting a mess. I found 3 expired certificates, 84 percent of sites on automated 90-day certificates, and the risk concentrated in two small groups.

· 8 min read Report

What It Costs To Track 2,000 Keywords

Four rank trackers priced against a raw SERP API for the same 2,000-keyword, two-device, weekly scope, using prices read from the vendors' own pricing pages on 1 September 2026.

· 13 min read