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Templates.

Decision instruments, not forms. Each protects one decision and produces something you can defend later. Fill them in the browser; nothing is stored.

Template

Category Focus Selector

A store with hundreds of categories cannot do SEO on all of them. This sheet scores the catalogue so the two or three you pick are a decision, not a mood.

· 6 min read
Template

AI-Tell Audit Sheet

Six measurable patterns make prose read as machine-written. This sheet measures them before anything long gets published, and it ships with the script that does the counting.

· 5 min read
Template

Entity Map Worksheet

A one-row-per-entity worksheet to fill before writing any JSON-LD for a site with more than one location, person or product.

· 8 min read
Template

Render Audit Checklist

Twelve checks in three passes that count how many of a page's words Googlebot receives at first paint, and name the pattern hiding the rest.

· 11 min read
Template

Migration Decision Record

A one-page record that forces the question "what problem does the move solve" before "which platform", and ends in a signed decision with its evidence attached.

· 9 min read
Template

Rank Tracking Scope Calculator

A worksheet that turns keywords, locations, devices and check frequency into SERP pulls a month, prices that scope under three routes, and records which route was chosen and why.

· 11 min read
Template

Ad Account Trust Checklist

Ad platforms let money flow at the speed identity is established. This checklist clears the trust items on Meta and Google before the launch date, not after the cap hits.

· 5 min read